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Coca-Cola's Peruvian Rival

06/17/08 14:34

Here in Peru, Coca-Cola faces some serious competition from some of the local brands, most notable of which is the Inca Kola. It might sound like the conceptualizers of the drink thought of branding something as Peruvians', as much as Coca-Cola is obviously American. I wonder if Pepsi has its own match here in Peru--or is it just not worth it?

Link: Day 61: Inca Kola and Hamara Bajaj on the Pan American Highway - OneWayTicket

iPhone Battles in Peru

It took about a year before the iPhone formally reached the markets of Peru, and now, the top phone sellers in the country, Telefonica del Peru and Claro, are battling it out to gain the upper hand in the sales game. Who will win? We'll see after a couple of months or so.

Link: Living in Peru » News » Telefonica del Peru and Claro begin battle for iPhone users